Developing an inspiring vision at work

Training Theme 

This training explores the fundamentals of developing an inspiring and sustainable business vision. Through the example of Danone and the concept of the social and solidarity economy, it presents the three essential pillars: purpose, values and ambition. The training highlights the importance of giving meaning to work by moving from "what" to "for what", and offers concrete tools to build a vision that brings teams together and guides the organization in a changing environment. It emphasizes the importance of participatory governance and human-centred leadership.

Training Objectives 

In this online course, you will learn how to:

• Build a coherent and relevant vision in a dynamic environment.
• Ask the right questions about the organization's direction.
• Develop a comprehensive strategic vision by involving employees in its formulation.
• Establish a more flexible, organic, and autonomous organization centered around a common purpose.
• Define the organization's purpose, followed by its values, and finally its ambition.
• Build an authentic and robust foundation of values and unite decision-making and behaviors in alignment with this foundation.
• Give the organization a sense of purpose to attract the most compatible talent.

Target Audience 

All managers or project leaders who need to promote and support changes in their organization.

Means and Methods 

• E-learning Modules: Consisting of text, videos, interactive content, and quizzes designed to help you achieve the defined learning outcomes.
• Additional resources: Downloadable documents such as the coaching memo sheet (PDF).

Training Content 

This module contains 4 parts:

DISCOVER

• Identify your personal challenges and motivations for change.

SHAKING UP

• Storytelling: Video "Danone's Identity Redefinition", 1'59
  • Illustration of Danone's transformation towards a more responsible corporate identity
• Employee Purpose and Engagement Quiz
• The Vision of the Eagle: metaphor for the ability to have a global and detailed vision

LEARN

• Expert video: Developing a vision: raison d'être, values, ambition, 10'27
  • The 3 pillars of developing a vision in a changing environment
• Quiz on the construction of the corporate vision
• The social and solidarity economy: a human-centred economic model
• TRUE/FALSE on the principles of the SSE

ANCHOR

• Giving meaning: from "What?" to "For what?"
• Difference between mission and purpose in different professions
• Use real-world examples to define your own commitment to change

ADDITIONAL RESOURCES

• Downloadable documents:
  • Coaching memo sheet (PDF)
• Bonus: TED or Youtube video(s)