IA Academy: Master of Communication with Copilot

Training Theme

In this job-oriented course, you take on the role of a communication professional on a mission. Your objective: design and manage a complete campaign with Copilot, from task organization to results analysis. Through five practical tutorials, you will mobilize your Microsoft 365 tools to structure your actions, create consistent materials, write effective messages and leverage the impact of your newsletter. This progressive approach, inspired by professional scenarios, allows you to master Copilot's key features without technical jargon, with the posture of an engaged communicator... almost a superhero. 

Training Objectives

By the end of this training on Microsoft Copilot, you will be able to:

• Identify, using Copilot, the key steps of a digital communication campaign 
• Organize a structured action plan in Loop, relying on Copilot for Microsoft 365 
• Design, with Copilot, visuals consistent with an associated brand kit 
• Write, with Copilot, a clear and targeted communication message 
• Analyze newsletter performance using Copilot analyst 

Prerequisites and Target Audience

Target Audience: Communications managers and anyone engaged in designing and distributing content. 
Starting Level: Intermediate​​​​​​​
Prerequisites: Be comfortable with Microsoft 365 tools (Word, Outlook, Excel, Loop) and have initial experience in managing or coordinating communication actions.

Educational Methods Used

• E-learning Modules: A selection of videos that will help you achieve the defined educational objective

Training Content

5 tutorial videos on AI and communication professions: 

• Structure a retroplanning with Copilot in Loop 
• Create a brand kit to set the tone 
• Create visuals without design skills 
• Use Copilot to draft a communication 
• Decode the impact of your communication campaigns 

Learn More About AI and Communication Professions:

Effective communication no longer relies solely on intuition or experience: with the right tools, each step can be accelerated, enriched and structured. This training is aimed at all professionals who want to exploit the potential of Microsoft Copilot in their daily work: action planning, graphic consistency, targeted messages and performance analysis. By combining methodology, collaborative tools and generative AI, it offers a complete path to take action, gain impact and assert your brand in all your communications.