Personal Branding: enhancing your professional image

Training Theme 

This training addresses the fundamentals of personal branding, which is essential to enhance one's professional image. Through concrete cases and practical tools, you will discover how to authentically build your personal brand. The training covers identifying your unique talents, managing your image and visibility, especially on LinkedIn, while avoiding pitfalls such as over-confidence. Practical exercises and a coaching tool will help you define your strategy to effectively promote your skills and orient your career according to your ambitions.

Training Objectives 

In this course, you will learn how to:

• Build and enhance your personal brand (Personal branding).
• Promote an authentic and positive self-image without falling into overconfidence bias.
• Assess your skills and experiences to better showcase them.
• Seek feedback to understand how others perceive you.
• Define your strengths, talents, passions, and values to discover your uniqueness.
• Make yourself visible to the right people and on the right networks (LinkedIn, etc.).
• Dare to assert your desires, ambitions, and choose your career path.

Target Audience 

Anyone wishing to bring their talents to the workplace and boost their career.

Means and Methods 

• E-learning Modules: Consisting of text, videos, interactive content, and quizzes designed to help you achieve the defined learning outcomes.
• Additional resources: Downloadable documents such as the coaching memo sheet (PDF).

Training Content 

This module contains 4 parts:

DISCOVER

• Identify your personal challenges and motivations for change.

SHAKING UP

• Storytelling: Video ""Léa's authenticity"", 2'10
  • The story of an INFP engineer who overcomes the dilemma of authenticity in a professional world that values extroversion
• Quiz on the teachings of Léa's story
• Over-trust bias: analysis of the impacts on the organization

LEARN

• Expert video: The basics of self-marketing: image, visibility, career, 6'22
  • How to build and enhance your personal brand to promote your career
• Self-Marketing Quiz
• TRUE/FALSE on the principles of personal branding

ANCHOR

• A coaching tool to get to know your talents better
• The 34 talents according to the Gallup Institute
• The RED method for success on LinkedIn
• Use concrete examples to define your own commitment to change.

ADDITIONAL RESOURCES

• Downloadable documents:
  • Clarifying Your Talents (PDF)
  • Coaching memo sheet (PDF)
• Bonus: TED or Youtube video(s)"