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From reading Peter Fisk's Customer genius,
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a dissatisfied customer tells 12 people about their dissatisfaction.
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What bad publicity?
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the main reason clients leave you is because they don't feel valued enough,
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recruiting a customer costs 3 times more as keeping them.
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It is therefore understandably important to you that a
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customer dissatisfaction be resolved as quickly as possible.
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How can you find common ground that will prevent
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you from losing your customer and regain their satisfaction?
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Here is a five-step solution to resolve the conflict ORVSC Options,
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contract forming.
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O as in options with an S.
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One of our great human failings is to get stuck in a
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childish mode where one is wrong and the other is right.
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Armed with this black white certainty,
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most of the time we approach conflicts with
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the objective of making the other person recognize
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that he or she needs to change and that our solution is the right one.
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The first step before making an appointment with
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your client to resolve the conflict is to
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get out of the black and white world
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and think up several proposals acceptable to all.
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Only contact the client when you have different options to offer at least 3.
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Build different scenarios for getting out of the conflict.
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Alternatives 12,
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Look for 3 solutions that seem to you to be a win-win situation.
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To find these three options,
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you'll need to be open to their vision and be prepared to compromise.
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Ask yourself these three real questions.
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what do you want?
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what is important for the other person?
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what is non-negotiable for you?
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In addition to the three options,
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be prepared to consider and draw the termination scenario.
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Being able to serenely consider losing your client will
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give you much more power when you address them.
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If you go to them in fear,
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thinking that the worst thing that could happen
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would be for your client to leave you,
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and this option is not an option,
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your client could easily get the better of you.
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Know which is your high,
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medium and low option.
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Think to yourself.
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If I don't get at least that,
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I have a breakup option like break off the relationship and terminate the contract,
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or get a mediator or even go to court.
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Keep all of your options in mind
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to be serene during the interview.
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Second step in resolving a conflict with the client,
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R is for reformulation.
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You have your 3 options in mind,
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plus the breakup option.
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You are now in a meeting with your customer.
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Respectfully rephrase what they say,
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whether you agree or disagree,
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whether they are in bad faith or not.
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Don't go into the verbal ping pong in which
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you constantly throw the ball back to them.
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Put your vision and your options on hold for a while.
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Be neutral and non-judgmental
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while they present their grievances.
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Before they hear your options,
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they will probably want to empty their bag and
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expose their own black and white vision to you.
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Any partial view of the client's facts and opinions
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is audible unless the client resorts to insults.
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Put yourselves in the shoes of a neutral mediator who would listen,
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sitting comfortably in the gallery to the claims.
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Imagine for a moment that this does not concern you.
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This is simply someone who needs to express
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their emotions and grievances against a third party.
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If I understand correctly,
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you're extremely upset because you didn't receive the order on Monday.
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You consider this to be a fault on our part,
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or you feel I did not take your needs into account and I disrespected you,
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or you want us to offer a 50% discount on the order,
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or you're expecting an apology.
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you can rephrase all of that.
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What you're telling me,
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is that if you don't get these repairs,
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you'd rather cancel the contract now and refuse to pay what we delivered.
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That's rephrasing,
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neutral without additions or emotion.
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Without trying to defend or justify yourself.
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The rephrasing must be done throughout the client's speech.
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this is what you think.
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This is what you expect.
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A good rephrasing remains neutral without judgment,
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no words put in to tell them that they're in bad faith.
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You will know if your rewording is successful
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if Alex says yes after your rephrasing.
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you were extremely disappointed with the proposal we made for
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you and you felt that our work was unprofessional.
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Alex's response,
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don't be afraid to rephrase anything that is harsh or unfair to you.
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It is essential that Alex can empty his bag
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of complaints and feel that you have heard him.
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He will then be able to step back,
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put things into perspective,
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and finally consider options,
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The angrier your client is,
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the more answering to them in a knee jerk response that you disagree with them.
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And that you have another vision will strengthen them in their claims.
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Get as many yeses as possible.
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Make sure they feel heard.
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Your vision can finally be heard when your client feels that theirs has been heard.
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Without attacking them personally,
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then share your side of the story.
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If you feel that your client is relieved
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because they have been listened to with respect,
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then you can even share your feelings and tell them how you felt about the situation.
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Be careful not to be judgmental,
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insist that you do not look at the event through the same glasses,
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that you understand that their customer glasses are
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not the same as your supplier's glasses.
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Avoid being interrupted.
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If your client interrupts you at any time to tell you that they disagree,
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either you didn't listen to them enough in the
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previous step and didn't rephrase what they said,
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either your language is not neutral enough.
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So feeling attacked,
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they send the ball back to you justifying themselves or attacking you back.
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Or you're dealing with a difficult personality.
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rephrase what they said,
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and politely ask them to let you express your view.
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if you give your point of view in a hidden hope
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of making your client recognize that they're also at fault,
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you have fallen back into the black and white view,
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and they may stubbornly oppose.
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What do you really need to tell them in
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order for them to understand your issues and challenges?
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What do you really need to tell them to find a win-win solution?
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If what you say to the client at this point serves to defend yourself and your ego,
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but does not move the discussion toward resolution,
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then it's best to keep quiet.
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I understand that you also need to express yourself,
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especially if at the previous stage the client was accusatory.
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consciously choose what to say to the client
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at this stage to move towards the resolution.
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Express all your frustration to your boss,
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or life partner if you need to get it out.
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S as in solution.
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If you were able to listen to each other about your different perceptions,
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chances are the emotional tension would have gone down a notch.
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You are once again two adults who can think
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together about solutions that are as win-win as possible.
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You have prepared 3 options.
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You can suggest a first one or listen to them on those that they have thought of.
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stay focused on finding a solution on the future.
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Gauge how to conduct your negotiation.
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Usually in negotiation,
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it's best to let the other person propose a solution first.
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Sometimes a small commercial gesture is enough to
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get rid of the conflict with the client,
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even if you remain convinced that you have nothing to reproach yourself for.
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What do you have to gain and what do you have to lose?
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Don't forget in this solution stage to think medium and long term as well.
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If the problem recurs,
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how do you plan to deal with it with the customer?
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5th step in resolving a dispute with your client,
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C is for contract forming.
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Sometimes after reaching agreement,
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our mind takes over to convince us again that things should not happen like this,
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that the other person has the upper hand.
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Our mind is very strong to go over stories and carry out trials in 3 acts.
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If you've reached a settlement that,
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if not to your complete satisfaction,
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at least breaks the deadlock,
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then don't let go of it.
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Contract your agreement in writing a contract,
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a signed letter,
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or simply sometimes an email
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that summarizes the commitments of each party.
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This will help stabilize the solution,
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make you understand each other and put everyone back on the safe side.
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So we have seen how to resolve a conflict with the client in 5 steps,
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Think about multiple options,
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rephrase the client's words until you get there yes.
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Give the vision without letting your ego drive you,
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find a solution among the options,
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and form a contract in the short and medium
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term to stabilize the outcome of the conflict.
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