Company values: myth or reality?

Training Theme

This course explores the essential role of corporate values, beyond simple statements of purpose. It differentiates between exogenous (externally oriented) and endogenous (internally collaborative) values, while emphasizing the importance of their daily practice. Through concrete examples from companies such as Airbnb, The Ritz-Carlton and Novotel, the training demonstrates how values can serve as a compass for decision-making, strengthen team cohesion and facilitate conflict management. Practical tools are provided to effectively integrate these values into the corporate culture.

Training Objectives

In this online course, you will learn how to:

• Implement values at work (rather than rules) to foster cooperation
• Use values to give meaning to actions and guide commitment
• Strengthen cohesion and structure collaborative methods through values
• Use values to promote the company's DNA both internally and externally
• Make decisions and guide the arbitration of conflicts in accordance with these values
• Bring the organization's values to life by integrating them into daily work and company culture

Target Audience 

Any manager wishing to promote a positive model of communication and collaboration.

Means and Methods 

• E-learning Modules: Consisting of text, videos, interactive content, and quizzes designed to help you achieve the defined learning outcomes.
• Additional resources: Downloadable documents such as the coaching memo sheet (PDF).

Training Content 

This module contains 4 parts:

DISCOVER

• Identify your personal challenges and motivations for change

SHAKING UP

• Storytelling: Video "The Power of Why", 2'32
  • An exploration of the crucial concept of "Why" in business success, exemplified by Apple and Martin Luther King
• Quiz on the concepts presented in the video
• Values versus Francis Boyer Rules:
  • Limits of the collaborative rule
  • Benefits of values in collaboration

LEARN

• Expert video: Values to facilitate collaboration, 8'07
  • Exploration of the importance of corporate values and their practical application
• Quizzes and TRUE/FALSE exercises on the concepts learned
• Presentation of exogenous and endogenous values with examples (Ritz-Carlton, Novotel)

ANCHOR

• Values Alert: how to react when values are not respected
• Putting values into practice on a daily basis
• Use concrete examples to define your own commitment to change

ADDITIONAL RESOURCES

• Downloadable documents:
  • Coaching memo sheet (PDF)
• Bonus: TED or Youtube video(s)