The laws of communication: a foundation for better collaboration

Training Theme 

This training explores the fundamentals of effective communication in business. It presents four essential laws: the importance of the first few minutes of interaction, the distinction between sending and receiving the message, communication beyond words, and the metaphor of the iceberg man. Through concrete tools such as storytelling, positive language and humor, she guides participants towards more fluid and impactful communication. The training particularly emphasizes the importance of simplicity, openness and frankness in establishing quality professional relationships.

Training Objectives 

In this course, you will learn how to:

• Use simplicity, openness, and honesty to make a good first impression and build relationships.
• Prepare and adjust your messages to avoid the 5 thresholds of information loss.
• Tailor your verbal and non-verbal communication to your audience for a stronger impact.
• Consider the subconscious impact of your communication on your counterpart to enhance your communication.
• Avoid words and behaviors that might lead to negative interpretations and favor use humor instead.
• Leverage techniques like storytelling to reinforce your message.

Target Audience 

Anyone wishing to promote a positive model of communication and collaboration.

Means and Methods 

• E-learning Modules: Consisting of text, videos, interactive content, and quizzes designed to help you achieve the defined learning outcomes.
• Additional resources: Downloadable documents such as the coaching memo sheet (PDF).

Training Content 

This module contains 4 parts:

DISCOVER

• Identify your personal challenges and motivations for change.

SHAKING UP

• Storytelling: Video ""The Art of Storytelling"", 2'29
  • Discover the impact of storytelling through prominent examples such as Martin Luther King, Obama, Churchill and Malala Yousafzai
• Storytelling Benefits Quiz

LEARN

• Expert video: The laws of communication, 9'36
  • Presentation of the 4 main laws of communication: the first 5 minutes, the transmit-receive difference, communicating beyond speaking, and the man-iceberg
• A more positive and impactful language (comparison tables, words/expressions, brakes vs. engines)
• Quiz and TRUE/FALSE

ANCHOR

• Streamline interactions (Bank of America case study)
• Communicate with humour
• Use concrete examples to define your own commitment to change.

ADDITIONAL RESOURCES

• Downloadable documents:
  • Coaching memo sheet (PDF)
• Bonus: TED or Youtube video(s)"