Use SWOT to make better decisions

Training Theme

This course introduces the SWOT, a strategic analysis tool to assess the strengths, weaknesses, opportunities and threats of a project or organization. Through videos, exercises and practical cases, you will discover how to use this method to make better decisions and optimize your action plans. SWOT helps you to have a 360° view of a situation by looking at both internal and external factors. A simple but powerful tool to facilitate choices and maximize the chances of success of your projects.

Training Objectives

In this online course, you will learn how to:

• Use the SWOT tool to analyze a situation, facilitate choices, and prepare for successful changes.
• Identify internal strengths and weaknesses and external opportunities and threats in light of upcoming changes.
• Make the best decisions by choosing between different alternatives using a SWOT diagnosis.
• Leverage external strengths and opportunities, minimize weaknesses, and address potential threats for project success.

Target Audience 

All managers or project managers who have to promote and support changes in their organization.

Means and Methods 

• E-learning Modules: Consisting of text, videos, interactive content, and quizzes designed to help you achieve the defined learning outcomes.
• Additional resources: Downloadable documents such as the coaching memo sheet (PDF).

Training Content 

This module contains 4 parts:

DISCOVER

• Identify your personal challenges and motivations for change.

SHAKING UP

• Storytelling: Video "Steve Jobs and the SWOT", 2'13
• Steve Jobs' Imaginative Exploration of the Use of SWOT Before the iPhone Launch
• Video Learning Quiz
• Reflection on internal vs. external complexity based on an excerpt from the book "Smart Simplicity" by Yves Morieux

LEARN

• Expert video: The SWOT diagnosis, 4'16
• Presentation of the 4 components of the SWOT (strengths, weaknesses, opportunities, threats) and examples of application
• Detailed SWOT 4 Dimensions Chart with Key Questions
• Quiz and TRUE/FALSE exercise on SWOT concepts

ANCHOR

• The SWOT as a decision-making tool:
  • Global vision
  • Analysis in 4 simple steps
  • Identifying opportunities
  • Preparing for challenges
  • Strategic Planning Assistance
• Use concrete examples to define your own commitment to change.

ADDITIONAL RESOURCES

• Downloadable documents:
  • Coaching memo sheet (PDF)