00:00:07
Our habit-filled and control in mind finds it disturbing its extra work for it.
00:00:13
It will have to understand the change,
00:00:16
grope around until it gets it,
00:00:19
and finally master it.
00:00:21
Then it will be able to retrieve its cherished control and regain its stability,
00:00:26
being able to say it's OK,
00:00:29
I have mastered it.
00:00:31
No wonder our mind often implements change avoidance strategies.
00:00:36
Do you have a new idea that will bring about change?
00:00:40
a disruptive idea.
00:00:44
and or that of your entourage or of the mass
00:00:48
consciousness will tell you that this idea is ridiculous.
00:00:54
it will tell you,
00:00:55
or they will tell you that this idea is dangerous.
00:00:59
If you persist and your idea was really good,
00:01:01
they will eventually find it evident.
00:01:06
inspired by Schopenhauer,
00:01:08
speaks wonderfully well of these three phases.
00:01:12
He states that any revolution in the history of humanity,
00:01:16
whether political,
00:01:22
systematically goes through three phases.
00:01:27
this idea is considered ridiculous,
00:01:31
and finally evident.
00:01:35
women's right to vote.
00:01:41
Declaration of the rights of man and the citizen
00:01:44
to talk about the female citizen
00:01:50
people shrugged their shoulders and laughed
00:01:53
when they heard a woman ask for the right to vote.
00:01:59
it became dangerous.
00:02:01
Suffragettes were locked up,
00:02:03
and as a last resort killed.
00:02:06
It was very simple
00:02:07
to have a woman committed to psychiatry at the end of the 19th century.
00:02:13
New Zealand opened the right to vote to women
00:02:27
Today women vote and it's completely self-evident.
00:02:31
All revolutions have gone through these three stages.
00:02:34
The earth is round,
00:02:38
The earth revolves around the sun.
00:02:42
Slavery must be abolished.
00:02:46
Women must be able to wear trousers.
00:02:48
The abolition of apartheid,
00:02:52
All this followed the same thought process.
00:02:57
Thomas Edison was an expert in electric current,
00:03:01
rich and considered,
00:03:02
he was influential and swore by direct current.
00:03:07
The young scientist Tesla
00:03:08
proposed his new alternating current technology to Edison.
00:03:13
Edison at first found it ridiculous.
00:03:16
He refused the project,
00:03:17
arguing that Tesla's ideas are strictly unusable in practice.
00:03:22
Later he lobbied to prove the dangerousness of
00:03:25
the alternating current discovered by Nikola Tesla.
00:03:29
Thomas Edison even went so far as to electrocute dogs and cats in public
00:03:34
places in New York with alternating current to show that it was dangerous.
00:03:40
Alternating current eventually prevailed from
00:03:43
ridiculous to dangerous to evident.
00:03:46
According to Aberain,
00:03:48
most of the things around us,
00:03:51
from the mix of people
00:03:52
to our connected phones,
00:03:54
went through these three stages.
00:03:57
For us they are obvious,
00:03:59
but at one time they were not.
00:04:02
But how do we know that an idea that seems ridiculous to
00:04:06
us today is actually a revolutionary idea and could become evident tomorrow?
00:04:12
Schopenhauer said that if an idea doesn't go through the stage of ridicule,
00:04:17
it is not revolutionary,
00:04:19
but the reciprocal is not true.
00:04:21
Not every ridiculous idea will become revolutionary.
00:04:26
it is indeed very difficult for a decision maker to make at
00:04:31
the beginning the difference between a revolutionary idea and a stupid idea.
00:04:36
According to Aberain.
00:04:38
The Sufi tradition states that the ruby is smaller than the mine,
00:04:43
the ruby being the revolutionary idea and the mine being all the other ideas.
00:04:50
How to recognize the ruby,
00:04:52
how to find the ruby in the mine of ideas.
00:04:55
The one who will make a fortune with rubies is the one who will go looking for them
00:05:02
when they look like common pebbles.
00:05:04
Bringing a revolution to the world requires going to
00:05:08
look for the idea when it is indistinguishable,
00:05:12
when it seems buried and similar to all vulgar pebbles.
00:05:17
Ideas seem ridiculous at first because they are not
00:05:20
in the field of knowledge of the mind.
00:05:23
A poorly awakened mind does not see them and may miss out on treasures.
00:05:28
If one puts it in front of its eyes and argues how much it is special,
00:05:35
then its curiosity may be aroused,
00:05:39
This is the hallmark of visionary leaders being able to
00:05:42
see the ruby when everyone thinks the idea is ridiculous,
00:05:47
ridiculous for Gandhi to believe that laws of
00:05:49
discrimination against Indians can be abolished by petitions,
00:05:54
appeals to opinion by the press,
00:05:56
and peaceful civil disobedience.
00:05:58
Ridiculous Martin Luther King's I Have a Dream.
00:06:03
Steve Jobs' idea in the late 1970s that
00:06:06
everyone should have a personal computer ridiculous.
00:06:10
The leader knows how to change an idea from ridiculous to obvious evident.
00:06:16
They recognize the ruby idea
00:06:19
or potentially ruby ideas,
00:06:22
whether they come from them or from others.
00:06:25
They start to cut them
00:06:27
or have them cut roughly in order to make a second sorting.
00:06:32
Do I pursue this idea or do I give up?
00:06:36
They make sure that resistance,
00:06:39
and fear is quickly overcome
00:06:42
by their convincing speech.
00:06:45
They push for action.
00:06:50
When you are given an idea and you immediately find it ridiculous or dangerous,
00:06:55
smile and give it a chance.
00:06:57
Maybe it's a ruby that will soon be evident to everyone.
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