Danone's Identity Redefinition Tutorial

Discover how Danone's identity redefinition is reshaping the multinational food giant! Under CEO Emmanuel Faber, the company has fully embraced sustainability and health as core values, launching innovative, eco-friendly products and engaging employees in impactful projects. Join the journey of a brand committed to making a difference in the world today!

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Dan Danone,

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a multinational food company,

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underwent a significant transformation by refocusing its

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mission and values on sustainability and health.

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This transition,

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initiated under the leadership of its CEO,

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Emmanuel Faber,

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aimed to align the company with

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more responsible and socially beneficial objectives.

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The process began with deep reflection on the purpose of Danone.

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The company decided to adopt a mission statement,

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bringing health through food to as many people as possible.

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The company then revisited its values,

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incorporating principles of responsibility,

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integrity,

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and respect for humanity and the planet.

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To translate this mission into concrete actions,

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Danone started by re-evaluating its product range and

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introducing healthier and more environmentally friendly options.

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They initiated ambitious programmes to reduce their carbon footprint,

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invested in sustainable farming practises,

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and established partnerships with local farmers to support organic aquaculture.

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Additionally,

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Danone instituted transparent communication with its stakeholders,

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regularly sharing progress in sustainability.

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They also encouraged employees to actively participate in this

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transition by involving teams in social and environmental projects.

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Finally,

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training and workshops were offered to employees to immerse

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them in the new identity of the company,

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and reward systems were put in place to promote

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behaviours aligned with the company's missions and values.

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In 2020,

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Danone became the first listed company to adopt

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the status of Ereri a Mission in France,

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a legal recognition of its commitment to

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social and environmental objectives beyond financial profit.

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This identity redefinition not only improved Danone's reputation,

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but also created a more committed corporate

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culture aligned with current societal challenges.

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