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Invented by American advertising executive Alex Osborne,
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brainstorming relies on the natural ability of humans to generate creative ideas.
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Stimulated by the group,
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freed from judgment,
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teams show an incredible ability to come up
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with innovative and effective ideas,
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especially in problem solving.
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We will see in this video how to prepare brainstorming,
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how to facilitate the IGA generation process,
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then how to classify and select solutions.
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How to prepare brainstorming.
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Real brainstorming is a rigorous process that requires preparation,
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otherwise you'll be very disappointed with the results.
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Preparing your brainstorming means first of all,
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defining the right demand.
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If you're brainstorming the name of a new product,
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take some time beforehand to define
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what you want to put forward for this product,
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what you want the customer to say,
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retain from this product.
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Soak up some key words before launching the storm of ideas.
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Brain storming is mostly used in problem solving.
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If I had an hour to solve a problem,
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I'd spend 55 minutes defining the problem and only 5 minutes finding the solution.
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Before starting the brainstorming,
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write down the right question related to the problem,
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a question on which future participants are will be in agreement.
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after a good framing,
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the question will start with how,
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how to make the business profitable.
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The scope of the search for ideas will be much too broad.
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Suggestions will come in all directions,
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and the time allotted will not be sufficient
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to provide clear answers.
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Preparing your brainstorming also means identifying
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the people who will be invited,
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ideally between 5 and 10.
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Choose people who are open to discussion.
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Choose a panel of contrasting viewpoints,
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different professions,
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People close to the field,
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they see things that the hierarchy does not see.
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That's why it's good to involve them more in the construction of the strategy.
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Different hierarchical levels
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that the presence of hierarchical levels will not
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hinder the free expression of certain shy people.
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And why not customers?
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Brain diversity is a prerequisite for ensuring the richness of ideas.
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Preparing your brainstorming is also about finding the right environment.
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Your location must be friendly and foster exchange.
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If it is an original or at least unusual place,
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it will encourage creativity.
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Have the necessary equipment at your disposal,
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video projector,
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or the right collaborative tool that can
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provide online brainstorming if you work remotely.
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Preparing your brainstorming is finally having formalized the rules.
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Formalize the rules beforehand
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so that you can present them at the beginning of the meeting.
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A way to remember the five brainstorming rules,
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the acronym DREAM.
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associate maximum.
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D as in recommended wanted delirium.
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Don't put a limit to creativity.
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Don't neglect unusual ideas.
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Let ideas appear without constraints,
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without self censorship.
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offbeat original ideas.
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R is for respect.
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Respect for others and their ideas
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prohibit criticism and self-criticism whether positive or negative.
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The group dynamic may be slowed down because everyone seeking
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approval will be more careful about what they say.
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There are no bad ideas.
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E as in etching down all ideas,
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whether on a board,
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do not eliminate crazy ideas out of hand.
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A is for associating ideas with those of others.
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Be inspired by the previous production.
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bounce ideas off.
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Build on ideas that have already been put forward,
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which means listening to others.
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M is for maximum,
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not just 30 ideas favor quantity.
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A reminder of the rules of brainstorming,
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associate and maximum.
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How to facilitate the idea production phase,
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the creative phase,
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which is the heart of brainstorming.
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At the beginning of the meeting,
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the facilitator presents the issue and the scope of the question,
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the time allocated to each stage of the brainstorming,
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and the five rules.
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All participants must agree and be clear on the
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issue and have the same level of information.
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When the idea generation phase begins,
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there is no more censorship and no more hierarchical level.
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Spontaneity is the rule.
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Here are 3 ways to animate the production of ideas.
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animated production.
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In animated production,
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the facilitator writes down all the ideas on a whiteboard,
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or on the screen.
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Many applications can help you in writing and then grouping ideas.
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All mind mapping software,
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but also many video conferencing applications also for
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brainstorming or online collaborative tools such as Claxoon.
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The facilitator is the person responsible for the dream.
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They stimulate production in a relaxed environment.
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They clarify unclear ideas by reformulation.
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They encourage the shyest to express themselves
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and set the limits for the most talkative.
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They can also pass around a talking
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stick to ensure that everyone expresses themselves.
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The facilitator maintains a sustained rhythm of production
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and relaunches to avoid silence.
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They encourage people to bounce off other people's ideas,
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to build on their ideas.
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So we had the idea of an umbrella,
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and if we bounce back on this idea,
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an umbrella that flies and turns into a bird.
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they stop criticism and self-criticism,
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positive or negative.
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Why not by raising a yellow card when there's a slip up?
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They make sure no one starts classifying,
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or comparing ideas.
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Now is not the time.
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They announce the remaining timing to keep the momentum going.
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Until the last minute,
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which is often the most productive.
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Option two of brainstorming individualized production.
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In the case of individualized production,
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you will distribute small papers or Post-it notes to the participants.
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Everyone will write down as many ideas as possible in a limited time.
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concise if possible,
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written with a marker so that it is legible,
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especially if you hang it on the wall.
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This way of working with individual papers allows
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everyone to dare to express themselves in anonymity.
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The Post-it notes are regularly collected by the
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facilitator who puts them together in a hat.
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Note that in the case of individualized production,
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participants cannot bounce off the ideas of others,
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at least at the beginning,
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creativity is therefore limited.
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To make up for this shortfall,
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the facilitator can in a third of the time pause
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and read aloud all the Post-it notes already collected.
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Then the participants generate new ideas by building
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on the stimulating ideas they have just heard.
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that in the production phase of brainstorming it is unproductive to
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start discussing the ideas too quickly or to classify them,
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Option 3 roll in production.
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In this third brainstorming alternative,
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participants are positioned in a circle.
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Each person writes an idea on a piece of paper and passes the paper to their neighbor.
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The neighbor adds to the original idea until the paper has gone around the circle.
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Then all the compositions are read.
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After the reading,
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if the ideas are difficult to use as they are,
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you can go around again using new blank
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sheets of paper or animate a Post-it sequence.
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you've held a brainstorming session and amassed a multitude of ideas.
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What do you do with all those ideas?
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How do you sort,
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and select the best ideas?
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When the initial phase of idea production
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ends and everything has been written down,
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we reach a rationalization phase.
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The objective of this phase is to come up with one or
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more ideas that can be dug up and built upon later.
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Go from 150 ideas to a maximum of 4 or 5.
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There are multiple ways of doing this.
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Some facilitators will stop at the production stage.
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They will bring the list of ideas back to
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their office and choose from the proposed solutions themselves.
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I recommend that you continue the process as a group.
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Continue to capitalize on the collective intelligence and
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the multiple brains gathered on the subject.
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Start with the classification and filtering of ideas.
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Group together the ideas by theme.
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Gather the Post-it notes in the same corner of the
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board or create a branch to your mind map.
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Stack or remove all the near duplicates.
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Set aside the most outlandish ideas.
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Give a title to each category,
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each theme with a colored Post-it note.
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Sometimes in this phase,
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a few clearer ideas will emerge.
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Add them to your production board.
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The grouping and filtering being done,
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you'll see more clearly.
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Define how many ideas you want to achieve 1234.
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How many can you really implement in the end.
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Define your evaluation criteria to determine which ideas
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are the most interesting to work on.
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Choose by consensus or voting the 35,
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or 10 ideas you want to keep for now.
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Visually set aside the ideas you don't want to keep
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at the moment so they are no longer visible.
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Focus only on the selected ideas.
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Then you can either hold another vote to get the desired number of ideas.
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Before this new vote,
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you can spend 5 minutes per idea to discuss together
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the advantages of this idea,
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the disadvantages of this idea,
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and the suggestions for improvement,
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or you can divide the selected ideas into working
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subgroups for participants to dig deeper and enrich them
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before submitting them later for group approval.
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It is only after the classification,
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and selection of a few ideas that the team will be able to
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reflect calmly on those that provide a real answer to the initial problem.
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Finding answers,
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that was the initial objective.
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it is essential to reach the end of the brainstorming process.
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If a brainstorming process doesn't lead to decisions and above all to action,
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you've been blowing in the wind.
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