Platform Banner

How to Get an Innovation Adopted Tutorial

Unlock the secrets of successful innovation adoption in 'how to get an innovation adopted.' Explore the fascinating law of diffusion that outlines the journey of ideas from innovators to the early majority. Learn why vision and belief are crucial, drawing compelling comparisons like Martin Luther King's inspiring message. Don’t miss this essential guide to mastering agility and change!

02:32
46 views

Selected for you
New

Available in SoftSkills

00:00:05

that explains how ideas and products spread through a society.

00:00:09

According to this law,

00:00:11

the adoption of an innovation follows a well-defined

00:00:13

sequence among different groups of the population.

00:00:17

The innovators who represent 2.5%,

00:00:20

the early adopters who represent 13.5%,

00:00:24

the early majority who represent 34%.

00:00:28

Followed by the late majority and finally the laggards

00:00:32

for a product or idea to reach a critical mass and be widely adopted,

00:00:37

it must cross an adoption threshold of 15 to 18%.

00:00:41

The real challenge

00:00:42

is not convincing the 15% of innovative

00:00:45

customers and naturally receptive early adopters.

00:00:48

The challenge is to reach the early majority who

00:00:51

only commit when the innovation has proven itself.

00:00:55

But to do this,

00:00:56

it is necessary to have reached and engaged the innovators and early adopters.

00:01:01

These individuals make visceral and intuitive decisions and are guided

00:01:06

by the vision of an innovative world that attracts them.

00:01:09

They are the ones who queue up for the release of a new iPhone

00:01:12

instead of waiting for the next week when it's available in all stores.

00:01:16

They want to be part of the new world they

00:01:18

believe in and which the company they buy from,

00:01:21

Apple in this case,

00:01:22

believes in.

00:01:23

They share the same vision of the future.

00:01:26

Simon Sinek in his first TED Talk compares the commercial failure

00:01:31

of Tivo and the historic success of Martin Luther King Junior.

00:01:36

Tio had everything to succeed a revolutionary product,

00:01:40

substantial funding,

00:01:41

a ready market.

00:01:42

Yet it was a failure because it could not communicate its vision to consumers.

00:01:48

It did not provide a convincing why.

00:01:51

In contrast,

00:01:52

Martin Luther King mobilized 250,000 people without the help of modern media,

00:01:58

a speech that stated what he believed in.

00:02:02

His speech transmitted to everyone his vision.

00:02:05

I have a dream.

00:02:07

I believe

00:02:08

his beliefs in the future met their hopes for a different America.

00:02:13

Like Martin Luther King,

00:02:14

who did not present a plan but a dream.

00:02:17

Simon Sinek invites leaders,

00:02:19

innovators,

00:02:20

and sellers to inspire by first communicating beliefs and values.

00:02:25

In short,

00:02:25

the why,

00:02:26

and not just the features,

00:02:28

the what,

00:02:29

or strategies,

00:02:30

the how.

Mandarine AI: WHAT YOU SHOULD KNOW