The Communication Pitfalls at Actionblue Tutorial

In "the communication pitfalls at actionblue," discover how rising tensions between sales and marketing teams hinder collaboration and success. This video reveals how nonviolent communication workshops transformed a toxic environment into one of openness and accountability, leading to improved teamwork and sales. Don’t miss this insightful journey towards assertiveness and courage in communication!

  • 01:58
  • 3 views
résultat(s)
00:00:02
tensions were rising between the sales and marketing teams.
00:00:06
The sales team judged marketing incapable of producing quality
00:00:10
leads due to a lack of market knowledge,
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a limiting belief that had taken root and influenced their perception.
00:00:17
On the other hand,
00:00:18
marketing believed that if sales did not increase after each marketing campaign,
00:00:23
it was because the sales teams were not inspired by their approach to customers.
00:00:27
The two teams were stuck in judgment and binary thinking.
00:00:31
If it doesn't work,
00:00:32
it's the other's fault.
00:00:34
Meetings became verbal battle grounds where
00:00:36
each team used disempowering language.
00:00:39
You never deliver what we need,
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a salesman would say,
00:00:43
avoiding exploring his part of responsibility in the situation.
00:00:47
You need to listen to us more,
00:00:49
Marketing would reply,
00:00:50
shifting all blame.
00:00:52
Others didn't even seek a solution and claimed,
00:00:55
That's just how it is.
00:00:56
We don't have a choice.
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It won't change anyway.
00:00:59
Emma,
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the operations director,
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decided to implement nonviolent communication workshops to
00:01:06
break these cycles of toxic communication.
00:01:09
The first workshop revealed the extent of the challenge.
00:01:12
The team struggled to let go of their judgments
00:01:15
and to recognize their underlying needs and feelings.
00:01:18
Gradually,
00:01:19
however,
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the workshops began to bear fruit.
00:01:22
Julian from marketing shared his frustration without accusing.
00:01:26
I feel devalued when our campaigns are ignored.
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This vulnerability allowed Lea from sales
00:01:32
to recognize her own communication flaws.
00:01:35
The teams learned to replace judgments with observations,
00:01:39
limiting beliefs with recognition of possibilities,
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binary thinking with a more nuanced view
00:01:45
and disempowering language with open and responsible communication.
00:01:50
Nonviolent communication had helped Action Blue's teams to communicate better,
00:01:54
cooperate better,
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and thus sell better.

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