The digital transformation Tutorial

Unlock the secrets of thriving in the digital age with 'The Digital Transformation'. Discover why embracing digital is no longer optional but essential for survival and growth. Learn how every sector is transforming and how you can leverage technology to enhance visibility, customer engagement, and internal efficiency. Don’t miss out on the insights that could redefine your business approach—watch now and take the first step towards a successful digital journey! #agilityandchange #develop

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Whether you want it or not,

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digital has taken over from analog.

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It has imposed itself in the habits and reflexes of consumers.

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All professions,

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all companies are affected by the advent of digital,

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even in their internal organization.

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Do you think you can escape it?

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A hairdresser will continue to use their scissors,

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but the visibility of their salon,

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their appointments,

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their supply,

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their accounting,

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the music they play,

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everything is now based on digital.

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Is the digital transformation an opportunity?

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Every company is impacted by the market transformations

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linked to the deployment of digital technology.

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Hotels,

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transportation,

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commerce,

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telecommunications,

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information exchange.

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Entire sectors are continually reinventing themselves

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under the impetus of digital innovations.

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The digital transformations impact every individual,

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every SME in its organization.

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And cooperation methods.

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Many decision makers see this digital transformation as a

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necessary step to survive and adapt to the market.

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Others

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see it as an opportunity for development and a lever for growth.

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According to a recent study by the SME and VSE Observatory,

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78% of VSC managers see digital as an opportunity for their company.

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However,

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the smaller the company is,

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the more difficult it is for decision makers to take the plunge.

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Here are 4 good reasons to adopt digital in your company,

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a stake of visibility.

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Capturing a clientele through a well referenced website,

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being present

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on the comparators,

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being followed on social networks,

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LinkedIn,

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Facebook,

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Pinterest,

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making your offer known without limitation of place and time.

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A stake of image,

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how to give a good impression to the customer by

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presenting the details of a product on your tablet.

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How can you create proximity with your audience,

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enhance your expertise,

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and establish your legitimacy,

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particularly through social networks.

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A stake of traffic

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and not only for e-commerce.

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Even if you have a local business,

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you will be able to attract customers to

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your store or restaurant because they will have found

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you online and will have easily located your store

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and read the customer reviews that recommend you.

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Restaurants,

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stores,

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and businesses that are badly rated on the web

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compromise their future.

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A stake in customer satisfaction

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as Magali Bordik writes,

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digital makes the customer journey more fluid and decompartmentalized.

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Today,

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thanks to digital,

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you as a buyer can try on a suit virtually,

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buy it online,

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pick up your item in store,

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click and collect.

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Make a complaint on Facebook and send it back free of charge.

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The stakes of the digital revolution are not only external,

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they are also internal to the company.

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The internal deployment of this digital transformation will depend

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on the resources deployed

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and on the openness of people to the dramatic changes it imposes.

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People often need to be motivated

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so as not to slow down

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the digital transformation internally.

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It is disrupting their habits,

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and they often do not perceive the benefits at first sight.

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According to Frederic Cavatzer,

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the real challenge of the digital transformation is to make people understand

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that the transformation is not only external but internal.

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It concerns above all processes and mentalities.

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From this point of view,

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transformations reveal all the latent fears linked to change,

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fear of not knowing how to adapt,

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fear of losing one's job.

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It will therefore be necessary to accompany the teams with a great deal of pedagogy

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necessary to help them adapt

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new behavior in line with the requirements of their digital environment,

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both external and internal,

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where and how to conduct the digital transformation internally.

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The digital transformation has impacts on all departments and employees.

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The impact on sales and marketing is obvious.

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Customer data is centralized in a CRM system,

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customer relationship management,

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or on a DMP

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data management platform.

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This offers a global and personalized vision of prospects and customers,

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ideal for setting up targeted marketing offers based on profiles.

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Human impacts of the internal digital transformation on all employees.

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Employees will have to be familiarized with digital technology

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so that they can keep up with its evolution.

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Many executives over 40 years old

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admit to being left behind and dependent on

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the younger ones when it comes to digital.

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It is essential to give them this digital culture by training them.

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They will need to be accompanied through transitions.

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They will have to devote work time

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to technological changes and new digital responsibilities.

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They will have to be convinced to change their habits and

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to immerse themselves in the new digital tools at their disposal.

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Many of these tools been essential for teleworking.

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The modes of cooperation will also be changed.

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Information sharing will now be part of the DNA of the structure,

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which will become more collaborative.

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The digital revolution imposes a new mode of exchange via tools,

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instant messaging,

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internal social networks,

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collaborative platforms.

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How to get employees to take ownership of them,

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how to motivate and train them.

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The digital transformation has of course also impacts on the HR organization,

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online recruitment,

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teleworking,

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subcontracting with e-workers,

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supporting the teams,

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redesigning training modules.

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Finally,

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It will have an impact on management,

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on accounting,

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supplier relations,

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inventory management,

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technical services with the new information systems,

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and CRM,

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etc.

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In short,

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everyone is concerned,

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even if some more than others.

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Each service must have its own project,

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how to work towards digital transformation within our entity.

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Each service.

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And it is because everyone is involved that we will have to deploy

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internal changes with a lot of strategy,

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pedagogy,

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and consultation.

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Above all,

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I invite you to rely on experts in digital transformation.

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They will offer you proven methods.

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However,

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the experts must be accompanied by concerned and experienced internal profiles.

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These interns will be able to decipher the needs

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and challenges specific to their company and their service.

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The internal digital transformation must be consistent with company values.

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With the financial and human resources available and with objectives,

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the company's objectives and the more specific objectives of each service,

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refusing the omnipresent digital is compromising the performance

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and development potential of companies and employees.

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Digital requires reinventing the business model.

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Its place cannot be confined to services that interface with the outside world,

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marketing,

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sales,

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customers purchasing,

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etc.

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Digital has its place internally,

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even in all support functions.

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It makes data converge,

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maintains a dynamic of innovation,

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decomport a mentalize services,

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and points of sale towards more transversality.

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Digital must be part of the new skeleton of the organization,

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making it more productive and collaborative,

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so

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make the most of it.

Mandarine AI: WHAT YOU SHOULD KNOW