00:00:08
Whether you want it or not,
00:00:10
digital has taken over from analog.
00:00:13
It has imposed itself in the habits and reflexes of consumers.
00:00:18
All professions,
00:00:19
all companies are affected by the advent of digital,
00:00:23
even in their internal organization.
00:00:27
Do you think you can escape it?
00:00:29
A hairdresser will continue to use their scissors,
00:00:32
but the visibility of their salon,
00:00:34
their appointments,
00:00:36
their accounting,
00:00:37
the music they play,
00:00:39
everything is now based on digital.
00:00:41
Is the digital transformation an opportunity?
00:00:45
Every company is impacted by the market transformations
00:00:48
linked to the deployment of digital technology.
00:00:55
telecommunications,
00:00:56
information exchange.
00:00:58
Entire sectors are continually reinventing themselves
00:01:02
under the impetus of digital innovations.
00:01:05
The digital transformations impact every individual,
00:01:08
every SME in its organization.
00:01:11
And cooperation methods.
00:01:14
Many decision makers see this digital transformation as a
00:01:18
necessary step to survive and adapt to the market.
00:01:24
see it as an opportunity for development and a lever for growth.
00:01:28
According to a recent study by the SME and VSE Observatory,
00:01:33
78% of VSC managers see digital as an opportunity for their company.
00:01:40
the smaller the company is,
00:01:42
the more difficult it is for decision makers to take the plunge.
00:01:46
Here are 4 good reasons to adopt digital in your company,
00:01:52
a stake of visibility.
00:01:54
Capturing a clientele through a well referenced website,
00:02:00
on the comparators,
00:02:01
being followed on social networks,
00:02:06
making your offer known without limitation of place and time.
00:02:11
A stake of image,
00:02:13
how to give a good impression to the customer by
00:02:16
presenting the details of a product on your tablet.
00:02:20
How can you create proximity with your audience,
00:02:23
enhance your expertise,
00:02:25
and establish your legitimacy,
00:02:27
particularly through social networks.
00:02:30
A stake of traffic
00:02:32
and not only for e-commerce.
00:02:35
Even if you have a local business,
00:02:37
you will be able to attract customers to
00:02:39
your store or restaurant because they will have found
00:02:42
you online and will have easily located your store
00:02:46
and read the customer reviews that recommend you.
00:02:50
and businesses that are badly rated on the web
00:02:54
compromise their future.
00:02:56
A stake in customer satisfaction
00:02:59
as Magali Bordik writes,
00:03:02
digital makes the customer journey more fluid and decompartmentalized.
00:03:09
thanks to digital,
00:03:11
you as a buyer can try on a suit virtually,
00:03:16
pick up your item in store,
00:03:18
click and collect.
00:03:20
Make a complaint on Facebook and send it back free of charge.
00:03:24
The stakes of the digital revolution are not only external,
00:03:28
they are also internal to the company.
00:03:31
The internal deployment of this digital transformation will depend
00:03:36
on the resources deployed
00:03:38
and on the openness of people to the dramatic changes it imposes.
00:03:43
People often need to be motivated
00:03:46
so as not to slow down
00:03:48
the digital transformation internally.
00:03:51
It is disrupting their habits,
00:03:53
and they often do not perceive the benefits at first sight.
00:03:56
According to Frederic Cavatzer,
00:03:59
the real challenge of the digital transformation is to make people understand
00:04:04
that the transformation is not only external but internal.
00:04:08
It concerns above all processes and mentalities.
00:04:13
From this point of view,
00:04:15
transformations reveal all the latent fears linked to change,
00:04:19
fear of not knowing how to adapt,
00:04:21
fear of losing one's job.
00:04:23
It will therefore be necessary to accompany the teams with a great deal of pedagogy
00:04:30
necessary to help them adapt
00:04:33
new behavior in line with the requirements of their digital environment,
00:04:37
both external and internal,
00:04:40
where and how to conduct the digital transformation internally.
00:04:45
The digital transformation has impacts on all departments and employees.
00:04:50
The impact on sales and marketing is obvious.
00:04:53
Customer data is centralized in a CRM system,
00:04:56
customer relationship management,
00:05:01
data management platform.
00:05:03
This offers a global and personalized vision of prospects and customers,
00:05:09
ideal for setting up targeted marketing offers based on profiles.
00:05:14
Human impacts of the internal digital transformation on all employees.
00:05:19
Employees will have to be familiarized with digital technology
00:05:23
so that they can keep up with its evolution.
00:05:26
Many executives over 40 years old
00:05:28
admit to being left behind and dependent on
00:05:32
the younger ones when it comes to digital.
00:05:34
It is essential to give them this digital culture by training them.
00:05:38
They will need to be accompanied through transitions.
00:05:41
They will have to devote work time
00:05:43
to technological changes and new digital responsibilities.
00:05:48
They will have to be convinced to change their habits and
00:05:51
to immerse themselves in the new digital tools at their disposal.
00:05:57
Many of these tools been essential for teleworking.
00:06:01
The modes of cooperation will also be changed.
00:06:04
Information sharing will now be part of the DNA of the structure,
00:06:09
which will become more collaborative.
00:06:11
The digital revolution imposes a new mode of exchange via tools,
00:06:16
instant messaging,
00:06:17
internal social networks,
00:06:19
collaborative platforms.
00:06:21
How to get employees to take ownership of them,
00:06:24
how to motivate and train them.
00:06:26
The digital transformation has of course also impacts on the HR organization,
00:06:32
online recruitment,
00:06:34
subcontracting with e-workers,
00:06:37
supporting the teams,
00:06:38
redesigning training modules.
00:06:42
It will have an impact on management,
00:06:46
supplier relations,
00:06:47
inventory management,
00:06:48
technical services with the new information systems,
00:06:55
everyone is concerned,
00:06:56
even if some more than others.
00:06:59
Each service must have its own project,
00:07:02
how to work towards digital transformation within our entity.
00:07:08
And it is because everyone is involved that we will have to deploy
00:07:12
internal changes with a lot of strategy,
00:07:16
and consultation.
00:07:20
I invite you to rely on experts in digital transformation.
00:07:24
They will offer you proven methods.
00:07:28
the experts must be accompanied by concerned and experienced internal profiles.
00:07:34
These interns will be able to decipher the needs
00:07:38
and challenges specific to their company and their service.
00:07:43
The internal digital transformation must be consistent with company values.
00:07:48
With the financial and human resources available and with objectives,
00:07:52
the company's objectives and the more specific objectives of each service,
00:07:58
refusing the omnipresent digital is compromising the performance
00:08:02
and development potential of companies and employees.
00:08:06
Digital requires reinventing the business model.
00:08:10
Its place cannot be confined to services that interface with the outside world,
00:08:17
customers purchasing,
00:08:19
Digital has its place internally,
00:08:22
even in all support functions.
00:08:25
It makes data converge,
00:08:26
maintains a dynamic of innovation,
00:08:29
decomport a mentalize services,
00:08:31
and points of sale towards more transversality.
00:08:34
Digital must be part of the new skeleton of the organization,
00:08:39
making it more productive and collaborative,
00:08:42
make the most of it.
No elements match your search in this video....
Do another search or
back to content !
