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The Renaissance of Xerox through Benchmarking Tutorial

Discover how Xerox resurrected its legacy in the competitive photocopier market through the power of benchmarking. In this engaging video, explore the strategic moves that led to over 40% cost reduction and remarkable quality improvements. Witness a masterclass in agility and change as Xerox redefined its future. Join us and learn how effective benchmarking transformed a powerhouse!

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Xerox Corporation,

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a leader in the manufacturing and sales of photocopiers,

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faced fierce competition from Japanese companies.

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These competitors were offering similar products at significantly lower prices

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and had also begun to surpass Xerox in terms of quality.

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It was in this challenging context that

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Xerox decided to embrace the strategy of benchmarking

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to improve operations and production processes and

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regain its position as a market leader.

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Benchmarking is a process where a company measures

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its performance and processes against those of industry leaders

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to identify areas for improvement.

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Xerox took the bold initiative to compare its operations

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and processes with those of its Japanese competitors.

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First,

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they meticulously studied the products of their competitors

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to understand how they were able to provide

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high quality photocopiers at such competitive prices.

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They discovered that the Japanese competitors used

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more efficient and less costly manufacturing processes.

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Secondly,

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Xerox identified best practices in the industry and began to implement them.

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For example,

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they adopted total quality management techniques and reduced

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the number of suppliers to minimize costs.

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Thirdly,

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they engaged their employees in the benchmarking process,

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training them in new methods and encouraging a culture of continuous improvement.

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This not only improved quality,

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but also significantly reduced production costs.

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The results of these benchmarking efforts were astounding.

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Xerox was able to reduce its manufacturing costs by more than 40%,

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improve the quality of its products,

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and regain a large market share.

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More importantly,

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Xerox reestablished its reputation as an industry leader,

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illustrating the power of benchmarking when applied methodically

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and with the commitment of the entire organization.

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