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The Successful Transition of MATIF Tutorial

Discover how Matif, once a traditional giant, transformed into a beacon of adaptability in the wake of COVID. Led by visionary CEO Martin, this shift to 100% remote work utilized John Cotter's strategies to foster excitement and participation. Witness the journey that balanced productivity and well-being, making Matif an inspiring model for organizational change in today's world.

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the company Matif stood out as a giant in the industry.

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However,

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the winds of COVID had blown a certain enthusiasm for remote work.

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Martin,

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the visionary CEO,

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knew that Matif had to reinvent itself.

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He envisaged a radical change shifting to 100% remote work for those who desired it.

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He had read the works of John Cotter,

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who asserted that 70% of company organizational transformations fail

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due to a lack of comprehensive and structured approach.

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He was thus inspired by Cotter's eight-step

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method to lead this significant transition.

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Martin began by instilling a sense of urgency,

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showing that the trust,

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which had been the company's flagship value for 10 years,

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was incompatible with an obligation of on-site work.

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He showed figures that proved young talents were

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increasingly less attracted to a provincial life.

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He then formed a powerful coalition of 6 people

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representing the main departments with a common essential quality,

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being attentive to the field.

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They got to work creating an enticing vision of the future,

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a flexible motif adapted to the demands of the 21st century.

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Communication was key.

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The vision was shared through online seminars,

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newsletters,

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instilling excitement and dispelling fears.

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Martin knew that words had to be followed by actions.

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Workshops were set up to facilitate the transition,

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solve problems,

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and collect feedback.

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The first successes were not long in coming.

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Teams shared their victories big and small

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on the company's new communication platform.

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Photos of homework stations,

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lively Zoom meetings,

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everything was celebrated.

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Over time,

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the initial successes were consolidated.

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The benefits of remote work were evident increased productivity,

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improved work-life balance,

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and a reduced carbon footprint.

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Martin made sure to anchor each victory in the company culture,

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updating policies and celebrating successes.

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The transformation was a resounding success.

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Matif was no longer just a traditional company.

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It had become a symbol of adaptability and innovation,

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and at the heart of this success story was Cotter's methodology,

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which enabled the successful transition to more freedom and trust.

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