Platform Banner

The Art of Storytelling Tutorial

Unlock the secrets of impactful communication in "The Art of Storytelling"! This video explores how legendary figures like Martin Luther King and Steve Jobs transformed their narratives into powerful tools for inspiration and persuasion. Discover how storytelling fosters collaboration and teamwork, motivating audiences to rally behind a poignant cause. Don't miss out on learning how to craft your own compelling stories!

02:26
57 views

Selected for you
New

Available in SoftSkills

00:00:05

and many renowned speakers have used it

00:00:07

effectively to persuade and inspire their audience.

00:00:10

Here are some notable examples.

00:00:13

Martin Luther King in his I Have a Dream speech.

00:00:17

Obama in his victory speech punctuated

00:00:19

with personal stories and historical references.

00:00:23

Churchill,

00:00:24

who motivated the nation during World War II with tales of bravery and endurance.

00:00:30

Malala Yousafzai,

00:00:31

who used her personal story in her speech at

00:00:34

the United Nations to advocate for girls' education.

00:00:38

Storytelling,

00:00:39

whether it's your story or someone else's,

00:00:41

is a powerful tool,

00:00:43

not just to inform,

00:00:44

but also to inspire and mobilize around a cause or vision.

00:00:48

You may have noticed that each presentation by TED Talk

00:00:51

speakers includes 2 to 3 stories and or personal examples.

00:00:56

In his 2005 Stanford commencement address,

00:01:00

Steve Jobs shared three significant personal stories,

00:01:04

each carrying a powerful message.

00:01:07

Jobs recounted how he dropped out of college,

00:01:09

which allowed him to take classes that really interested him like calligraphy.

00:01:14

These classes had no direct link to his future,

00:01:17

but he highlighted how years later

00:01:19

those calligraphy skills proved crucial in

00:01:22

designing the first Macintosh computers.

00:01:24

He encouraged graduates to confidently believe that the dots

00:01:28

in their lives would connect in the future.

00:01:31

Jobs also talked about his love for what he did,

00:01:35

how he was fired from Apple,

00:01:36

the company he founded,

00:01:38

and how this difficult period ultimately renewed him.

00:01:42

During this time he founded Next and Pixar and met his future wife.

00:01:48

Jobs emphasized the importance of continuing to do what you love,

00:01:52

even when times are tough.

00:01:54

The last story was about his own mortality.

00:01:58

After being diagnosed with cancer,

00:02:00

Jobs realized the brevity of life which motivated him

00:02:04

to pursue his dreams with even more urgency.

00:02:07

He advised students not to be trapped by dogma

00:02:10

and to live as if they were already dead

00:02:13

to avoid the trap of thinking they have something to lose.

00:02:17

Jobs concluded by reminding the students to stay hungry,

00:02:21

stay foolish,

00:02:22

encouraging a bold pursuit of their passions and dreams.

Mandarine AI: WHAT YOU SHOULD KNOW