The basis of self-marketing : image, visibility, career Tutorial

Unlock the secrets of self-marketing in 'The Basis of Self-Marketing: Image, Visibility, Career.' This video explores the essential components of personal branding—how to project an authentic image, boost visibility, and effectively shape your career path. Don’t just wait for opportunities; seize them with confidence and assertiveness. Discover how to stand out and make your voice heard!

07:02
3 views

Selected for you
New

Available in SoftSkills

00:00:05

a new buzzword.

00:00:07

Marketing a product is a well-known concept,

00:00:09

but to market a human,

00:00:11

market yourself,

00:00:12

it's something employees,

00:00:14

managers,

00:00:15

entrepreneurs,

00:00:15

and job seekers should all know how to do.

00:00:19

Self marketing or personal branding

00:00:22

is building and promoting your personal brand.

00:00:25

Why market your image and promote your brand?

00:00:28

To boost your career and improve your job search.

00:00:32

In this video,

00:00:33

I will take you through the basics of self marketing,

00:00:36

starting with your self image,

00:00:38

then your visibility and finally your career.

00:00:42

Let's start with self image.

00:00:44

In our world of selfies galore,

00:00:46

we know how much our self-image is watched in the outside world.

00:00:51

What image do we want to give of ourselves in the world of work?

00:00:56

A positive image,

00:00:56

of course.

00:00:58

This is what we have been doing on our CVs for decades.

00:01:01

The CV could be seen as one of the first self-marketing tools.

00:01:06

I strongly recommend

00:01:07

presenting an image of.

00:01:09

Yourself that shows off your talents,

00:01:11

but above all,

00:01:12

one that is authentic.

00:01:15

Before redoing your CV in a skills assessment,

00:01:18

check in with yourself.

00:01:20

Laying a good foundation for self-marketing

00:01:23

is only possible if we are clear about who we are.

00:01:28

What are our values,

00:01:30

our talents,

00:01:31

our passions,

00:01:32

and our weaknesses too.

00:01:34

Introspection is not enough.

00:01:36

You still have to seek feedback.

00:01:38

Ask your relatives,

00:01:40

your colleagues,

00:01:40

and your boss

00:01:42

how they see you,

00:01:43

what are your strengths,

00:01:44

your expertise,

00:01:46

and your areas for improvement.

00:01:48

If they had to describe you in 5 words,

00:01:51

what would they say?

00:01:53

Some marketing enthusiasts will tell you to define your SWOT,

00:01:57

your strengths,

00:01:58

weaknesses.

00:01:59

Opportunities and threats.

00:02:01

All this preliminary analytical work should allow you to

00:02:05

put yourself into words in an authentic way.

00:02:08

Who are you?

00:02:09

What makes you different?

00:02:11

What's your added value,

00:02:13

your uniqueness?

00:02:15

Above all,

00:02:16

a good job of self-marketing helps you dare to

00:02:19

be who you are and be confident in yourself.

00:02:23

There can be No self-marketing without good self-esteem.

00:02:27

Otherwise it may be a job of makeup retouching,

00:02:31

covering up,

00:02:32

and you will quickly be unmasked.

00:02:34

If you have good self-esteem,

00:02:36

then you will know that you have enough talents

00:02:39

to promote instead of trying to hide your flaws.

00:02:43

When you are clear about your strengths and passions,

00:02:46

you need to build your marketing strategy.

00:02:49

What do I choose to reveal about myself?

00:02:52

What do I choose to value starting tomorrow and to whom?

00:02:57

This links nicely into the issue of visibility.

00:03:01

Are you visible?

00:03:02

The world of work today requires us to take care

00:03:06

of our self-image and in particular our digital image.

00:03:10

Update your automatic email signature.

00:03:14

Check back regularly to see which articles and

00:03:17

images of you stand out in search engines.

00:03:21

Regularly update your.

00:03:22

Profiles on professional social networks such as LinkedIn.

00:03:26

The internet is a showcase,

00:03:29

so don't shoot yourself in the foot because you thought it wouldn't matter

00:03:33

if you let your friends tag you in their holiday photos.

00:03:36

On Facebook,

00:03:37

you should not be tagged in anything you can't approve.

00:03:41

You can easily change this in your settings.

00:03:44

Keep control of your digital identity.

00:03:47

When thinking about your visibility,

00:03:50

ask yourself this question From whom do I want to be seen and heard at work?

00:03:56

Who will allow me to grow in my career

00:04:00

or bring me new customers or just help me find my next job?

00:04:04

Self-marketing is making yourself visible to the

00:04:07

right people on the right networks.

00:04:10

It's time to stop waiting for people to notice us just because we do our job well.

00:04:15

Stop waiting for someone to find us

00:04:18

just because we did well on the last job or because we have the right degree.

00:04:22

And for that we must be brave and get out of our enclosure.

00:04:27

That could look like speaking more in meetings,

00:04:30

going to meet decision makers,

00:04:32

volunteering for cross-functional projects,

00:04:35

sharing about.

00:04:36

Success

00:04:37

promoting your teams and partners,

00:04:40

writing posts on LinkedIn or being part of networks.

00:04:44

Do you recognize your talents and your uniqueness?

00:04:49

Are you unafraid of making yourself seen and heard?

00:04:53

Well done.

00:04:54

You've laid the foundations for self-marketing.

00:04:57

The essential question that remains is the why.

00:05:01

What are you looking for?

00:05:03

If it's just for your ego,

00:05:05

it's a lot of work for very little added value.

00:05:08

No

00:05:09

self marketing has a real essential purpose for us as humans.

00:05:14

It's about setting ourselves up in line with our desires,

00:05:18

our passions,

00:05:19

and our goals.

00:05:20

What job do you want to do?

00:05:23

How do you want to develop your career?

00:05:25

What is your ambition?

00:05:27

Dare to be yourself.

00:05:29

Assert your talents,

00:05:31

choose your path.

00:05:32

Go for it.

00:05:34

Careers are more and more flexible with younger

00:05:37

people changing jobs every 2 or 3 years.

00:05:40

If you don't want your superiors or the job market to decide your next job for you,

00:05:46

it's up to you

00:05:47

to express regularly your ambition and the jobs you're targeting.

00:05:51

What do I want to do?

00:05:53

What is my next step?

00:05:55

Those who don't choose their own career and don't market themselves to

00:05:59

open up the doors of the jobs they want are losing out.

00:06:02

It's their environment that will choose for them.

00:06:06

It will often choose to put them or keep

00:06:08

them in a job they perform perfectly well already.

00:06:12

A lot of HR and executives don't like to take risks.

00:06:15

Not all of them I'll grant you that.

00:06:17

To dare to be ambitious is to choose your own path

00:06:22

and then point all the signs in the right direction.

00:06:26

Making your desires and ambitions heard in the company

00:06:29

shouldn't happen only when you're ready to change jobs.

00:06:32

You need to pave the way long before that.

00:06:35

In the same way,

00:06:37

networking and updating your LinkedIn page shouldn't

00:06:40

be done only when you're unemployed.

00:06:43

We have therefore seen the stages of self-marketing,

00:06:46

knowing who I am,

00:06:47

daring to be myself,

00:06:49

taking care of my image and making myself visible.

00:06:53

Why?

00:06:54

So that we can build the career that suits us best,

00:06:57

or as some might say,

00:06:59

to make our dreams come true.

Mandarine AI: WHAT YOU SHOULD KNOW