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The SWOT diagnosis Tutorial

Unlock the power of the SWOT diagnosis in our latest video! Explore how this essential tool helps analyze strengths, weaknesses, opportunities, and threats in your organization. Discover its effectiveness in facilitating decision-making and navigating change. Whether launching a new product or reorganization, this insights-rich guide will prepare you to succeed. Join us and harness agility and change!

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a tool for analyzing strengths,

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weaknesses,

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opportunities and threats,

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the SWOT is a tool widely used by consultants.

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I will describe what the SWOT is

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and give you an example of an application in meeting facilitation.

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The SWOT is ideal for analyzing a situation,

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facilitating choices,

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and giving changes a chance to succeed.

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You can do a SWOT to make a diagnosis of your department

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in the face of change on the launch of a new product,

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on the choice of a reorganization on the merits of digitizing your service

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to ensure the success of a new strategy.

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Strengths and weaknesses are more a matter of the

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internal dimension of the company and the department.

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What are the strengths of our current organization regarding the changes to face?

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Is our culture a strength?

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Do we have the skills,

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the resources,

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the right management style,

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the right information,

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and management system?

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In short,

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what strengths can we rely on internally and conversely,

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what are our weaknesses?

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The opportunities and threats risks come from outside the company or department.

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What opportunities does change bring us?

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In what way does it bring threats in the short and medium term?

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What about competitors and new players?

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What about technologies,

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suppliers,

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customers,

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markets,

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legalization,

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internationalization,

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what opportunities and threats do they convey?

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The SWOT diagnosis will validate or invalidate a choice.

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Allowed to decide between two alternatives.

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Do we merge the two services or not?

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Do we outsource the after-sale service or not?

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The SWOT diagnosis will also help to prepare

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as well as possible for an unavoidable change.

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The purpose of the SWOT is not only to make the best decision,

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it helps to draw the best plan of action.

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For example,

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what should we do as a competitor rises in our core market?

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I would like to emphasize this point.

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The analysis of strengths,

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weaknesses,

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opportunities and threats will always lead to the definition of an action plan.

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How can we take advantage of our internal strengths and external opportunities?

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How can we minimize our internal weaknesses and deal with possible threats?

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Another example.

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You can,

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for example,

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do a SWOT on the desire to work more collaboratively.

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Imagine that within this project you plan

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creative meetings,

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more project work groups,

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the use of an online collaborative tool,

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more collective decision making.

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First,

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take the time to detail the project clearly,

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then

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give the participants 1015 minutes to write down on Post-it their ideas.

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Post it one idea on the following 4 questions related to strengths weaknesses,

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opportunities,

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risks,

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and threats.

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Strengths 1,

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what do you think are the strengths of the individuals and the team

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that will enable you to make a successful shift to collaborative work?

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Weaknesses,

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2.

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What are the weaknesses of the team

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that will make this change to a collaborative modeiff?

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Opportunities 3.

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How would implementing this collaborative management style

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be a positive opportunity for individuals,

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the department,

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the company?

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That's a way to question the opportunities

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we could also have asked.

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What are the external opportunities that will push facilitate

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the implementation of collaborative work?

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For example,

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a new online collaborative tool provided by the company.

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Risks,

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threats,

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question 4.

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How would implementing this collaborative management style

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be risky or threatening for individuals,

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the department,

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or the company?

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That's a way to question the weaknesses.

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We could also have asked

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what are the external threats that will make it harder

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to implement collaborative work,

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for example,

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teleworking.

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The participants will position their post-it in the four

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tables and share them with the whole group.

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The Post-it notes can then be grouped by theme.

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Depending on the notes and themes,

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the team can

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first readjust the project or not.

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For example,

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the team can decide to focus on developing online collaborative work.

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Second,

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prioritize the subjects to be dealt with in subgroups.

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For example,

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how to minimize this weakness,

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how to maximize this opportunity.

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Third,

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take the right decisions,

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for example,

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organizing monthly creative meetings,

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promoting more intergenerational working groups.

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Implementing an online collaborative tool.

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Distributing technology watch amongst team members,

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etc.

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until an action plan

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is put in place.

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