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Copilot (licence) - Initiate a Market Study with Copilot Tutorial

Discover how to initiate market research with Copilot. This tutorial shows you how to gather information to market a range of energy drinks. Use Copilot integrated in your Edge browser for enhanced comfort and efficiency.

03:15
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Available in AI - Artificial Intelligence

Objectifs :

This tutorial aims to demonstrate how to effectively use Copilot integrated into the Edge browser for gathering information to market a line of fruity energy drinks. It highlights the ease of obtaining insights on consumption habits, competition, and key ingredients in energy drinks, while emphasizing the importance of human involvement in the marketing process.

Chapitres :

Introduction to Copilot
This tutorial showcases the capabilities of Copilot, a tool integrated into the Edge browser, designed to aggregate information efficiently. The focus is on utilizing this tool to support the marketing of a new line of fruity energy drinks.
Setting Up Copilot
To begin, switch Copilot to full-screen mode and ensure it is in 'Copilot for the web' mode. Specify the need for precise answers based on factual reality. This setup allows for a streamlined information-gathering process.
Gathering Industry Insights
Start by requesting an overview of consumption habits and target profiles for energy drinks. Copilot analyzes various web sources and provides tailored responses, listing the sources used at the end. This feature enhances the credibility of the information gathered.
Understanding Key Ingredients
Express the need to stay informed about key ingredients in energy drinks. Copilot reassures users about the components while highlighting both the energizing effects and potential health risks associated with these ingredients. This dual focus is crucial for informed marketing.
Analyzing Competition
Inquire about market players and how to differentiate your product. Copilot suggests prompts that guide the conversation, offering strategies such as using unique or organic ingredients, experimenting with flavor profiles, and targeting specific demographics. Emphasizing sustainability and transparent labeling can also appeal to conscious consumers.
Exploring Market Opportunities
Ask Copilot about potential opportunities for the fruity energy drinks project. It provides a list of key points, including market potential, and suggests looking for studies or reports on the subject. This information is vital for assessing the viability of the product.
Generating Product Name Ideas
Request ideas for product names. While Copilot can provide suggestions, it is essential to analyze the existing content thoroughly before moving forward. This step illustrates the time-saving benefits of AI in the marketing process.
Conclusion
The tutorial concludes by emphasizing that while AI tools like Copilot significantly accelerate the information-gathering process, human insight and decision-making remain crucial in driving a successful marketing project. The integration of technology enhances efficiency but does not replace the need for human expertise.

FAQ :

What is Copilot and how does it work?

Copilot is a digital assistant integrated into the Edge browser that aggregates information from various web sources to help users with research and data analysis. It provides tailored responses based on user prompts.

How can I use Copilot for marketing my product?

You can use Copilot to gather insights on consumer habits, analyze competition, and explore market potential. By asking specific questions, you can receive detailed information that aids in developing marketing strategies.

What are the benefits of using AI like Copilot in marketing?

AI tools like Copilot save time by quickly aggregating and analyzing large amounts of information, allowing marketers to focus on strategy and execution while ensuring they have the latest data.

What should I consider when creating a product name?

When creating a product name, consider factors like uniqueness, relevance to the product, ease of pronunciation, and how well it resonates with your target audience.

What are some key trends in the energy drink market?

Key trends include the use of organic ingredients, innovative flavor profiles, sustainability practices, and transparency in labeling, which appeal to health-conscious consumers.

Quelques cas d'usages :

Market Research for New Product Launch

Using Copilot to gather data on consumer preferences and market trends can help businesses effectively position their new fruity energy drinks in a competitive market.

Competitive Analysis

Marketers can utilize Copilot to analyze competitors' products and strategies, identifying gaps in the market that their energy drinks can fill.

Product Development Insights

By asking Copilot about key ingredients and their effects, product developers can make informed decisions about formulation and health claims for their energy drinks.

Brand Positioning Strategies

Using insights from Copilot, marketers can develop targeted campaigns that highlight unique selling points, such as sustainability and organic ingredients, to attract specific demographics.

Community Engagement Initiatives

Copilot can suggest ways to engage with local communities, such as partnerships or sponsorships, to enhance brand visibility and consumer loyalty for the energy drink line.

Glossaire :

Copilot

A digital assistant integrated into the Edge browser that helps users gather and analyze information from various web sources.

Energy drinks

Beverages that contain stimulants, typically caffeine, along with other ingredients like sugar, vitamins, and amino acids, designed to boost energy and alertness.

Market potential

The estimated total sales volume or revenue that a product can achieve in a specific market.

Target profiles

Detailed descriptions of the ideal customers for a product, including demographics, preferences, and consumption habits.

Sustainability

Practices that meet current needs without compromising the ability of future generations to meet their own needs, often emphasized in product marketing.

Transparent labeling

Providing clear and honest information on product labels about ingredients, sourcing, and production methods to build consumer trust.

Unique ingredients

Components in a product that are not commonly found in similar products, which can help differentiate it in the market.

00:00:09

For our goal of marketing, a line of fruity energy drinks.

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We use copilot natively integrated into the

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edge browser which draws on available web resources

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for added convenience. I switch copilot to full screen mode.

00:00:24

Ensure I am in copilot for the web mode and

00:00:27

specify that I want precise answers based on factual reality.

00:00:32

The prompts used in this video are quite basic but will already allow you to

00:00:36

see how easy it is to gather a wealth of information on the industry,

00:00:40

consumers and the competition among other aspects.

00:00:44

I start by specifying that I want to market my product

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and need an overview of consumption habits and target profiles.

00:00:51

Copilot then analyzes a multitude of web sources and

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provides an answer that perfectly fits my prompt.

00:00:58

The sources used are listed at the end of the response

00:01:01

with the option to generate a word document or a PDF.

00:01:05

I continue to guide copilot by expressing the need

00:01:08

to stay informed about key ingredients in energy drinks.

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The response provided reassures me in my understanding

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of the various components while indicating that both

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the energizing effects and potential health risks of

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these ingredients are important points not to overlook.

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What about the competition? Who are the market players?

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I ask copilot

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throughout my queries.

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Copilot suggests prompts based on the flow of the

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conversation like here where I click on the suggestion asking

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how can I differentiate my product from these major players?

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Key points are then proposed to me including

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the use of unique or organic ingredients,

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experimenting with new flavor profiles and

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targeting specific demographics with tailored marketing,

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sustainability and transparent labeling are emphasized

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to appeal to conscious consumers.

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Additionally forming partnerships and engaging actively with the

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community are suggested as ways to extend reach.

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It's up to me to decide if these detailed strategies meet my expectations

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and can help differentiate my product in the competitive energy drink market.

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I continue by asking if my project for fruity energy drinks carries opportunities.

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I then get a list of key points to consider

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with an important element for me concerning the market potential.

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I now need to gather as much information as possible.

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Are there any studies or reports that have been published on the subject?

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Yes,

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I have the summary

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always with accessible links.

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I'm starting to gather quite a bit of information which of course I will need

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to analyze and share with my colleagues who are involved in the project with me.

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By the way, Copilot, can you give me some ideas for names for my product range?

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Yes, here are a few examples. But let's not skip ahead.

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I already have a lot of content to analyze as it is.

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The idea here is to illustrate the time saving benefit provided by A I.

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While keeping in mind that humans remain the

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main factor in driving a marketing project.

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The information gathering that initiates my market

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study has nonetheless been greatly accelerated

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thanks to copilot.

Mandarine AI: WHAT YOU SHOULD KNOW

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