Copilot (licence) - Create a brand kit to set the tone Tutorial

Unlock the secrets to establishing a powerful brand identity with our video "A Brand Kit to Set the Tone." Learn to create a tailored brand kit using Microsoft Copilot, from logos to fonts and colors, ensuring your brand's voice is consistent. Perfect for intermediates interested in generative AI. Get inspired and elevate your business today!

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Available in AI - Artificial Intelligence

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no matter the industry stands for a set of values.

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Those values are expressed through a visual identity

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usually formalized in a brand guide.

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Before we dive into using copilot to build our materials,

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let's see how to bring that identity into the Microsoft ecosystem

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by setting up a tailored brand kit.

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We'll start by signing into our Microsoft account

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either through the Microsoft 365 co-pilot app you can download

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or directly in a web browser.

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From the home page,

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the menu for creating future assets sits on the left.

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It's called create.

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Inside that space to scroll down to the other section

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and select brand kit.

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This time let's start fresh and create a new brand kit for my fictional company

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Top Shelf,

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which specializes in promoting and selling products

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that highlight local American heritage.

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I'm now asked to fill in several elements logo,

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fonts,

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and colors.

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Of course I've prepared everything in advance so I

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can upload all the brand materials in one go.

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Step one

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Add the company logo.

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I'll upload a version with a transparent background.

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I could also add other versions here if needed.

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Step 2

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Define the brand colors

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colors bring the brand to life.

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I'll set up the primary palette by entering

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the official hex codes of the company's colors.

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Since Top Shelf is an American company,

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it might occasionally want to use the national colors for special campaigns.

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So I'll add a secondary palette

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with red,

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white,

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and blue by clicking the button on the right.

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Done

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Step 3,

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choose the fonts.

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Next come the fonts which should match the brand guide,

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one for body text,

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another for headings and subheadings.

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I can add them directly from this space.

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Step 4,

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upload reference images.

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The images section lets me provide co-pilot with visual examples,

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photos,

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illustrations,

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or graphics.

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Here I'll upload a set of 5 images that reflect the universe of my company.

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Step 5,

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add templates.

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The templates tab is for standard documents like a sample page or slide.

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It could even be an old flyer or a structured visual.

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These act as references for future creations

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just like the images.

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Step 6,

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define the brand voice.

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Finally,

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the brand voice section allows me to describe in words the company's values,

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tone,

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and key messages.

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This is a great way to ensure consistency across all future outputs.

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That's it.

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My brand kit is ready to use in the next creation step,

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and of course I can update it any time by coming back to the brand kit management page.

Mandarine AI: WHAT YOU SHOULD KNOW

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