Copilot (licence) - Create visuals without design skills Tutorial

Unlock the secrets to creating stunning visuals for your campaigns, even without graphic skills! In 'Design Visuals Without Graphic Skills', you'll discover how to use Copilot to craft eye-catching posters, banners, and more—all while staying true to your brand identity. Dive into the world of generative AI and elevate your design game effortlessly!

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Available in AI - Artificial Intelligence

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visual impact is a key driver

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posters,

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banners,

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and other formats help grab attention,

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deliver a clear message,

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and keep everything aligned with the company's brand identity.

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For this example,

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let's imagine we're preparing materials for a food and wine expo in New York City.

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Using co-pilot's create button,

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we'll design a few assets together.

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Let's start with an image of a wine bottle resting on a bed of grapes

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in a realistic style

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chosen from the available options

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while sticking to my brand kit and selecting a portrait format.

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After a few seconds,

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the image is generated,

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looks pretty good,

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but it's missing something that ties it to my brain.

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On the right hand panel I upload my logo

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and ask co-pilot to place it directly on the bottle.

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Perfect.

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A new version is generated.

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Co-pilot always creates fresh content based on the inputs

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with a bit of creative freedom.

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If I want to tweak the result,

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I can use the edit button.

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For example,

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here I'll remove the background.

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Once satisfied,

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I can download the image from the top right corner.

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Another useful step for my communication is to design a poster for the expo

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letting customers and prospects know they'll find us at booth 53 on the big day.

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Here I craft my prompt carefully,

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giving as much detail as possible about the content

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layout and style.

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I include a slogan and list the visual elements I want.

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Again,

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I connect my brand kit to keep everything consistent with my brand guide.

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A few seconds later,

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co-pilot generates a satisfactory poster,

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but I still take the time to examine

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each element to ensure they meet my expectations.

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I noticed that the text located below the main image

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disrupts the layout and adds nothing relevant to the visual.

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To remove it,

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I open the edit menu

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and choose the erase option.

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I carefully draw a selection around the text to be deleted,

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then remove it permanently to achieve a cleaner design.

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Next,

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I realized that my company logo is not included in the generated creation.

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To fix this,

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I open the import tool,

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select the logo image file from my computer,

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and upload it directly into the co-pilot editor.

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Once the image is loaded,

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I move the logo to a clearly visible spot on the poster.

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Adjusting its size and orientation

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to ensure a consistent and professional presentation,

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this series of steps makes it possible to obtain a personalized poster

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that meets my graphic standards.

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All the visuals generated by co-pilot are stored in my posters,

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so I can come back and edit them later if needed.

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I'd also like to create a banner for my emails to start promoting the event right away

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for this one,

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my prompt is shorter,

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focused only on the key elements of the banner.

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I set the format and hit create.

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Once again,

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the results don't include everything I specified,

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but I picked the first option and adjust it to highlight my brand.

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Since it's a banner,

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I keep it simple,

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no need to overload it with text or slogans,

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of course I adjust the text and since my company logo does not appear on it either,

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I add it and reposition it accordingly,

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and there we go.

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I now have a set of visuals that reflect my company's identity,

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a solid starting point to promote the event

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without needing advanced design skills or professional tools.

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Perfect.

Mandarine AI: WHAT YOU SHOULD KNOW

RELATED COURSES This tutorial is part of the following courses

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E-learning Intermédiaire

IA Academy: Master of Communication with Copilot

Deploy your communication superpowers with Copilot through a series of concrete use cases, from planning to analyzing your campaign.

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