Copilot (licence) - Decode the impact of your communication campaigns Tutorial

Unlock the secrets behind effective communication with insights from 'decode the impact of your communication with the analyst.' Discover how to analyze your newsletter's performance using Co-Pilot’s advanced analytical capabilities. Learn to visualize key metrics and extract actionable insights to elevate your communication strategy. Dive into a world where generative AI meets practical analytics to transform your campaigns!

02:51
19 views

Available in AI - Artificial Intelligence

00:00:04

To really learn from it,

00:00:05

you need to read and interpret the results

00:00:08

with Co-Pilot.

00:00:09

You can dig into your newsletter's performance,

00:00:12

visualize the key metrics,

00:00:14

and pull out the most meaningful insights to improve your next campaigns.

00:00:19

In this example,

00:00:20

I've got a CSV file with more than 30,000 rows

00:00:25

exported from our professional mailing tool.

00:00:27

It contains all the tracking data for our newsletter,

00:00:31

opens,

00:00:32

clicks,

00:00:32

unsubscribes,

00:00:34

and other performance indicators.

00:00:36

My goal is to analyze this file,

00:00:39

comb through the newsletter's performance,

00:00:41

and extract insights that will shape my communication strategy

00:00:46

from the chat interface,

00:00:47

the co-pilot analyst takes over.

00:00:50

Unlike a simple AI chatbot.

00:00:53

This agent is specifically trained for analytical tasks and reasoning.

00:00:58

I start by uploading the raw export file

00:01:01

and asking for an analysis with a straightforward prompt.

00:01:05

The analyst begins working,

00:01:06

heads up.

00:01:08

Response times are longer here.

00:01:10

The entire process in this tutorial took about 15 minutes,

00:01:14

though I've sped up the playback

00:01:16

right away you can see the analyst open,

00:01:18

parse,

00:01:19

break down,

00:01:20

and reassemble the data to deliver a concise and accurate answer.

00:01:24

The output highlights the key elements clearly,

00:01:27

exactly what I was hoping for.

00:01:30

Co-pilot analysts also suggests ways to dig deeper.

00:01:33

Let's display the most clicked links.

00:01:36

The tool launches another round of analysis,

00:01:39

and a few minutes later

00:01:40

I get a ranked list of the URLs included in the newsletter

00:01:44

showing which ones drove the most engagement.

00:01:48

Let's push it further by adding a few classic follow up requests

00:01:53

along with a demand for charts and diagrams for better readability.

00:01:57

After some waiting,

00:01:58

each of these queries is answered successfully,

00:02:01

very impressive.

00:02:06

Now,

00:02:06

can co-pilot generate a full word report

00:02:09

with the most important points?

00:02:15

Yes,

00:02:16

it can.

00:02:17

I download the file and open it.

00:02:20

Hm,

00:02:21

it's more of a summary than a detailed report.

00:02:24

I tried generating a slide show instead,

00:02:27

same result,

00:02:29

decent

00:02:29

but not fully detailed,

00:02:31

and it would still take extra effort to polish the formatting.

00:02:35

So in my case for the final report

00:02:37

I'd probably build it manually

00:02:40

reusing the precise outputs provided by the analyst.

00:02:43

That said,

00:02:44

I'm still blown away by the analytical power of this co-pilot agent.

Mandarine AI: WHAT YOU SHOULD KNOW

RELATED COURSES This tutorial is part of the following courses

5 Views

E-learning Intermédiaire

IA Academy: Master of Communication with Copilot

Deploy your communication superpowers with Copilot through a series of concrete use cases, from planning to analyzing your campaign.

ALL COURSES