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Outlook Online - Analyze the performance of a newsletter or an edition in Outlook Tutorial

Open the analytics tab to analyze Outlook newsletter performance. Review the overall trend of the newsletter and then compare individual editions. Check recipient count to see how many received a edition, and examine email views and Outlook views as two sources of edition views. The total views combine both, noting that views are not unique. Look at reactions and comments to gauge reader engagement. Use insights from topics or formats that generate more views and interactions to adjust future publications.

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Outlook provides analytics data

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that you can use to understand how it performs

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from the newsletter page,

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open the analytics tab to access the overall view.

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You can review the performance of the newsletter as a whole,

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as well as the performance of each individual edition.

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The number of email recipients indicates how many

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people received the edition in their mailbox.

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Email views and outlook represent views of the edition

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directly from the email that was received.

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Views represent views of the edition from the newsletter experience and outlook.

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The total number of views combines these two types of views.

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Keep in mind that views are not unique.

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The same person can therefore be counted multiple times

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if they view an edition more than once.

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Reactions and comments provide additional insight into reader engagement,

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particularly when readers use the reaction buttons or comment on an edition

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to interpret the results,

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start by looking at the overall trend for the newsletter,

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then compare the individual editions.

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This can help you identify the topics

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or formats that generate more views and interactions

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and use these insights to adjust your future publications.

Mandarine AI: WHAT YOU SHOULD KNOW

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