Copilot (licence) - Survey Consumer Satisfaction Panel Tutorial

Find out how to gauge the satisfaction of a targeted consumer panel testing a range of energy drinks. Gather feedback and insights on packaging, taste, pricing, and the strengths of your brand. An essential resource for marketing.

02:38
749 views

Available in AI - Artificial Intelligence

Objectifs :

The objective of this document is to outline the process of creating a consumer satisfaction survey for a range of energy drinks, utilizing Microsoft 365 Forms and the assistance of Copilot. It aims to detail the steps taken to gather feedback on various aspects such as packaging, taste, pricing, and brand strengths, while also highlighting the necessary adjustments made to ensure the survey's relevance and usability.

Chapitres :

Introduction
In today's competitive market, understanding consumer preferences is crucial for product success. This document describes the process of surveying a select group of consumers to gather feedback on a new range of energy drinks. The goal is to validate or adjust choices regarding packaging, taste, pricing, and to assess the brand's strengths.
Survey Creation Process
To create an effective satisfaction survey, I utilized the forms available in my Microsoft 365 environment. The initial step involved preparing a detailed prompt outlining the requirements for the survey's nature and content. This included entering product details and several themes to be included in the survey.
Initial Proposal and Adjustments
Upon submission, I received a form that required adjustments. After approving the initial proposal, Copilot suggested a range of themes. I selected one theme to draw from a more extensive style panel. For instance, for question two, I wanted to offer multiple choices. Copilot executed this by creating a new multiple-choice question while retaining the original, which I needed to delete.
Refining Questions
I found the phrasing of questions four and five disorganized and wished to combine them into a Likert scale question. After a few moments, Copilot correctly merged the two questions into one but kept the old ones, necessitating manual deletion during my review of the forms.
Finalizing the Survey
I took the opportunity to add a question at the end of the form regarding overall satisfaction on a scale of 1 to 10. Additionally, I removed a redundant question that was not suitable for the scale. I also wanted to include questions about the consumption habits of the drinks, which Copilot executed efficiently.
Distribution and Accessibility
With the survey finalized, the next step was to choose a suitable theme and distribute the form for completion. Options for distribution included a QR code, an embedded iframe, an email, or a direct link. It is important to note that the form remains editable, particularly for options related to mandatory completion and other settings.
Conclusion
The integration of Copilot for forms has significantly aided in the creation of my questionnaire. While substantial manual adjustments were necessary to ensure the survey's relevance and usability, the assistance provided throughout all stages of my marketing project has been invaluable. This process highlights the importance of consumer feedback in refining product offerings.

FAQ :

What is the purpose of a satisfaction survey?

The purpose of a satisfaction survey is to gather feedback from consumers about their experiences with a product or service, helping businesses understand customer satisfaction levels and areas for improvement.

How can I create a satisfaction survey using Microsoft Forms?

To create a satisfaction survey using Microsoft Forms, you can start by outlining your requirements, adding questions, selecting themes, and then distributing the form via various methods such as QR codes or links.

What is a Likert scale and how is it used in surveys?

A Likert scale is a rating scale used to measure attitudes or opinions. It typically consists of a range of responses from 'strongly agree' to 'strongly disagree', allowing respondents to express their level of agreement with a statement.

What are the benefits of using Copilot in Microsoft Forms?

Copilot in Microsoft Forms assists users by suggesting themes, creating questions, and streamlining the survey creation process, ultimately saving time and enhancing the quality of the survey.

Can I edit my survey after it has been created?

Yes, you can edit your survey after it has been created, including adjusting questions, changing settings, and modifying mandatory completion options.

Quelques cas d'usages :

Consumer Feedback for Product Development

A beverage company can use satisfaction surveys to gather consumer feedback on new energy drink flavors, helping them refine their product offerings based on customer preferences.

Market Research for Pricing Strategy

A marketing team can utilize surveys to assess consumer satisfaction with current pricing of energy drinks, allowing them to adjust pricing strategies based on consumer feedback.

Brand Strength Assessment

A brand manager can implement satisfaction surveys to evaluate the strengths and weaknesses of their energy drink brand, using the insights to enhance brand positioning in the market.

Event Feedback Collection

After hosting a promotional event for an energy drink, organizers can distribute a satisfaction survey to attendees to gather feedback on their experience and improve future events.

Consumer Behavior Analysis

A research analyst can use surveys to investigate consumer consumption habits related to energy drinks, providing valuable data for targeted marketing campaigns.

Glossaire :

Energy Drinks

Beverages that contain stimulants, primarily caffeine, along with sugar and other ingredients, designed to provide an energy boost.

Satisfaction Survey

A tool used to gather feedback from consumers regarding their satisfaction with a product or service.

Microsoft 365

A cloud-based suite of productivity applications and services offered by Microsoft, including tools like Word, Excel, and Forms.

Forms

A Microsoft 365 application that allows users to create surveys, quizzes, and polls to collect information from respondents.

Likert Scale

A psychometric scale commonly used in surveys to measure attitudes or opinions, typically ranging from 'strongly agree' to 'strongly disagree'.

Copilot

An AI-powered assistant integrated into Microsoft applications that helps users create and manage content more efficiently.

QR Code

A type of matrix barcode that can be scanned using a smartphone to quickly access information or links.

Iframe

An HTML element that allows an external webpage to be embedded within the current page.

Mandatory Completion

A setting in forms that requires respondents to answer certain questions before submitting the form.

00:00:07

hand picked to test my range of energy drinks.

00:00:10

The goal is to gather feedback and satisfaction levels

00:00:14

to validate or adjust my choices regarding packaging,

00:00:17

taste,

00:00:18

pricing,

00:00:20

and to assess the brand's strengths

00:00:23

using forms available in my Microsoft 365 environment

00:00:29

or as a downloadable app. I aim to create a satisfaction survey.

00:00:34

Currently, Forms does not allow uploading a file to base my form on.

00:00:39

So I have prepared a detailed prompt outlining my

00:00:41

requirements for the nature and content of this survey.

00:00:45

I

00:00:45

have entered details about my product and several themes to include

00:00:51

after submission. I receive a form that however will need adjustments.

00:00:56

I approve the initial proposal and copilot suggests a range of themes.

00:01:00

I select one theme to draw from a more extensive style panel. Later.

00:01:04

For instance, for question two, I want to offer multiple choices.

00:01:09

Copilot executes creating a new multiple choice question but retains

00:01:13

the first one which I will need to delete.

00:01:16

I find the phrasing of questions four and five disorganized

00:01:19

and wish to combine them into a Likert scale question.

00:01:24

After a few moments copilot correctly merges the two

00:01:27

questions into one but keeps the old ones.

00:01:30

So I will need to delete them manually while reviewing these forms.

00:01:34

I take the opportunity to add a question at the end of

00:01:37

the form about overall satisfaction on a scale of 1 to 10.

00:01:42

I also take the chance to remove a redundant

00:01:44

question on the topic whose scale was not suitable.

00:01:48

I would like to add questions about the consumption habits of the drinks.

00:01:53

Copilot executes

00:01:57

all that's left is to choose a theme that suits me

00:02:00

and distribute this form for completion via a QR code,

00:02:04

an embed

00:02:05

iframe an email

00:02:07

or a link.

00:02:10

Remember the form will remain editable particularly for

00:02:13

options related to mandatory completion and other settings.

00:02:17

Copilot for forms was integrated. Relatively recently,

00:02:20

the editorial help adequately considered my needs.

00:02:23

However significant manual adjustments will be necessary for

00:02:26

my questionnaire to be relevant and usable.

00:02:29

Still I have benefited significantly from the assistance of

00:02:33

my copilot throughout all stages of my marketing project.

Mandarine AI: WHAT YOU SHOULD KNOW

RELATED COURSES This tutorial is part of the following courses

939 Views

AI Academy: The Power of Marketing with Copilot

Become a marketing superhero with Copilot! Enhance your product launch with our tutorial videos and unleash the power of Copilot to save tim...

ALL COURSES